Watch: Florence + The Machine's 'How Big How Blue How Beautiful' EPK.

Florence Welch discusses the new Florence + The Machine album, 'How Big How Blue How Beautiful', in this charming EPK featurette video.

I think this is the first time that Flo has ever done a sit-down Q&A like this for promo... it’s so heartwarming to see her being so open to explaining her new songs.

Watch the EPK below...